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about.txt
global fashion marketing
 Who?! 
Ryder Kelley, he/him, Multimedia Artist, Fashion Designer.
 My Print: 
Studying: Drama, Fashion, Marketing, Design, Production, and PR

Fashion in The World + Connections It Forms

The connections people make when seeing other folks in the same brand/team clothes as them

  • The sorta vibe of like “Hey you’re wearing what I’m wearing. Twins.”

The loyalty and connection people have with their favourite brands

  • I have a little note in my notes app dedicated to my and my friends favourite brands. There's always the sort of wish to have a closet full of certain brands, like I used to wear only Ralph Lauren shirts and Lacoste sweaters, my flatmate has a closet full of Louis Vuitton, my family’s attic is full of Fendi and Coach, etc...

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Covid’s Effect on Life and Style

Covid impacted the way we dressed and lived in a few different ways, both once we started learning and working remotely, and after we were allowed back out into collective society.  Before covid, people wore simple stuff, a button up shirt and trousers, or a simple pencil skirt and stockings for work. Shirts and jeans for school, etc. We all dressed simply and comfortably. That's why the clothing in the 2010's is generally categorised as missme jeans, baggy hoodies, and lots of graphic t-shirts.  We wore relatively tame clothing. Lots of what we'd probably consider sort of cringe now. Then covid hit and we all moved inside. This is where everything began to change. During the first year or so we no longer really cared about clothing, because if no one is going outside any more why dress up at all...

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Not Written Yet!

You’ll see cool stuff here soon I promise!

Not Written Yet!

You’ll see cool stuff here soon I promise!

Not Written Yet!

You’ll see cool stuff here soon I promise!